The Tree Maker offers the following colors: Argent, Or, Sable, Vert, Azure, Gules, Purpure, Sanguine and Tenne/Tawny to help our customers in the design of their custom coat of arms. We hope that this information on the meaning of colors will be of help.

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Meaning of Heraldic Colors for Your Custom Coat of Arms

Most heraldic colors have more than one meaning. Over hundreds of years, some of these meanings have changed. Here are the main meanings behind each color that we have in our records.

  • Silver / White – Argent: Signifies truth, sincerity, peace, innocence and purity.
  • Gold – Or: Signifies wisdom, generosity, glory, constancy and faith.
  • Black – Sable: Signifies wisdom, grief, constancy and prudence.
  • Green – Vert: Signifies abundance, joy, hope and loyalty in love.
  • Blue – Azure: Signifies loyalty, chastity, truth, strength and faith.
  • Red – Gules: Signifies magnanimity, military strength, warrior and martyr.
  • Purple – Purpure: Signifies temperance, regal, justice, royal majesty, and sovereignty.
  • Maroon / Blood Red – Sanguine / Murray: Signifies Fortitude or victorious.
  • Orange – Tenne / Tawny: Signifies ambition.


Please remember that the first coat of arms was granted in 1088 and since then the meaning of colors for a coat of arms has changed over time. Also some countries view colors differently from other countries. We simply want to make sure you are informed as much as possible. The colors we have in Latin are: Argent, Or, Sable, Vert, Azure, Gules, Purpure, Sanguine and Tenne/Tawny.

The Tree Maker hopes this information has been helpful and suggests that you take your time in designing a custom coat of arms to make sure it has all the symbols you wish to use that stands for you values as a family.





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The Tree Maker ask that you please read the "Frequently Asked Questions" section before ordering. It covers a number of subjects in detail. Most of the questions are in regards to customization to family tree charts, family coat of arms, family crest symbol, Design Your Own Coat of Arms Symbol, surname history, family rings, and last name meaning, but the first few apply to everyone. This will help avoid any problems that could arise about your order. Free pedigree chart if needed. These family tree products make great birthday gifts, Christmas presents, or a Wedding and Anniversary gift.